CrossBridge Bio
CrossBridge Bio is a Houston-based biotechnology company at the TMC|Accelerator program creating dual-payload Antibody-Drug Conjugates (ADCs) for cancer medication using Proprietary Linking Technology. This technology is designed to improve the potency and safety of cancer treatments, particularly in addressing tumor resistance and heterogeneity.
In late 2023, their emerging company needed a brand and website to inform investors and fellow professionals about themselves. Sedoff Epperson was excited to help them to develop a brand that was competitive with fellow change-makers in the biopharmaceutical industry.
Services
- Branding
- UX/UI
- Web Design & Development
- 3D Modeling & Animation
Brand Research
After discussions with CrossBridge Bio’s team on what they were looking for and their competitors, we conducted research into the industry, their target audience, and their competitors on what would work best. This information was presented to CrossBridge Bio in a 57-page presentation for feedback and to give a basis for early logo options.
Ultimately, about 13 logo options were presented with various color scheme combinations before the final was selected.
When considering the look and style of the logo, inspiration was taken from the link connection between the Antibodies and the Drug that CrossBridge Bio specializes in.
The goal was to abstract this connection in various ways to achieve something that was unique, yet recognizable by industry professionals as this link or as an antibody. While some are more abstract than others, they all come from the same place of reference.
Logo & Color Scheme
Website
CrossBridge Bio’s team was looking for a clean, sleek, and streamlined website with a pop of color and a hero section that had a motion element. While keeping the homepage minimal, we created custom graphics and an animated custom 3D model of their Dual-Linker Technology in action on floating anti-bodies.
